The OP has a point.
As for the 12 Yuletide Days, I hope CCP still does the fluff presents. Those items are actually cool and some are quite useful. However for the actual final present, I don’t think it should be PLEX. The final present should be something unique like a redeemable gift certificate for items in the Eve Store (free shipping included). Or maybe a gift coupon to obtain vanity items from the NES in-game.
The Eve Store gift certificates with free shipping would allow players to select items that they liked and would definitely be a Christmas present they would remember and cherish.
Coupons for vanity items from the in-game NES wouldn’t have much affect on the market and would give players the ability to select something they liked and could use in the game.
I fully understand why CCP keeps offering specials and freebies to Newbie / Alpha Clone accounts, they’re trying to increase subscription numbers which is good. However they’ve basically ignored Veteran Omega accounts and those are the ones that have kept Eve alive all these years.
Anyway, that’s my thoughts on this topic. Fly smart and stay safe.