The Alpha/Omega has objectively failed and it did so within a couple of months on release.
And there is a simple reason too. Veterans will never be like “im just going to play as an alpha” and Alphas are never going to be like, sure i will pay $20 per month for broader access.
The solution? Make everyone equal. Take the short term hit in revenue, reorganise the company so you are still cash flow positive, and then begin the arduous task of fixing the most commonly reported issues and implement the most commonly requested features.
Within a couple years the game will be in a new golden age and everyone can feel better about themselves