Have you looked at the possibility for letting customers stream EVE online to their devices? Is it possible and feasible.
I see that Google and others will now offer cloud gaming. If I understand the concept correctly, you don’t have to install anything, just start a game that is on the server of the host. The only thing you need is good broadband. Would mean that the customer does not need a high end computer, and could possible just play on a TV screen or a monitor through Chromecast or similar devices.