This thread talks about the using referral links and skill points. Using referral links is a perfectly fine way to recruit people under the right circumstances.
Don’t just hope, do something! This post is great, and if you see a rookie in local send them a link to it. Scammers and ill-doers can only take advantage of players who don’t understand the risks. The best way for players to start and continue playing is by being helped and educated by others.