We’re not selling you anything. We’re offering you a chance to check out an audited, secure password manager in the hope that you might actually see benefit in using it to manage your passwords and 2FA codes to make online life safer and easier for you AND your family.
If you don’t want to, you don’t have to. People who buy this don’t gain anything in-game, except maybe convenience when logging in and hopefully a safer EVE account. CCP doesn’t get any money from this. This is purely us trying to make your accounts safer and less likely to be hacked.