You appear to think that CCP doesn’t get anything out of these.
It’s interesting, because we see elsewhere complaints that CCP are now just milking Eve for money.
So is CCP just milking Eve, or are they giving away money?
Or could it possibly be that CCP sees a correlation between spending on the community, and the community growing? (or at least sticking around longer) so that they have a net win, from any expenses on events like this? (I have no idea if CCP makes a profit or loss on events. I suspect it’s not going to be much either way of breaking even)