To be honest, the people who do not know about this things are mostly willingly ignoring those facts.
Spend a couple of times in “Rookie help” and just watch how often, stuff like ganking get´s mentioned. One of the most frequent questions there is how to activate the AP. The common response is not to use it, because it´s making you an easy target and people in that context alwasy add the information that you can be shot anytime, anywhere and that it´s perfectly legal in regards to the rules of the game.
And it´s not like that is a channel that is hidden somewhere in the menus and that one needs to be a rocket scientist to find it. If new players think they don´t need the help and willfully ignore a channel like that where those basics get mentioned 100+ times every day, they only can blame themselves.
It is not the fault of the game, it is not the fault of the players taking an opprotunity to get a kill, the fault is with the people who fail to use the vast amount of ressources that are available.
And on top of that quite often I used to come across new players that ask questions and then act as if they know better and refuse to listen.
On that part I have a nice little story to share from my last “visit” in EvE, which is hard to believe that things like that actually do happen.
So somewhere between 6 and 9 month ago I got hit by the nostalgia bug and fired up EvE. I was just casually running some missions, while mostly focussing on “Rookie help” doing the usual copy and paste thing (like most more serious helpers in there I have my own FAQ document with replies to just paste into the chat, as to be able to reply to as many ppl as possible and not leaving questions without a reply).
While trying to help the new pilots, a 20 day old guy asks about fitting advice for his “Navy Raven” he was running missions with. While his fitting was not very good in regards to the chosen modules, at had enough bling on it, to even be proftible for ganks. He said that he mostly used faction / Deadspace stuff because he did not have the skills to use T2 Mods…
Other ppl and myself told him to not use that ship, as he clearly was not ready to fly it and that he is just going to lose it in one way or another. He was totally convinced that it could never happen and he went as far as claiming that even other players would not be a threat to him, as long as he stays in high sec.
Now while this was not exactly nice from my side (and this was the first and only time ever I picked somebody from Rookie Help to become my victim) I took it upon myself to teach him a lesson.
So I grabbed a cute innocent looking little ashimmu probed him down, shot his MTU and waited to see what he was doing. At this point I should mention that I was using exactly the same char, which I was using in rookie help, so it was quite obvious that the very same person who warned him before was baiting him.
He went ahead and asked in Rookie help, what he should do, again he was warned not to engage and despite everything… he opened fire… The obvious result, he died without even standing the slightest chance.
Now I did respect him for having the balls to try it, despite all the warnings, but ultimately it was a stupid decision, which would have cost him everything. As he later told me, he put everything he had into that ship and would not have been able to recover from that loss.
Good for him: He did not whine about, he took the loss like a real champ, engaged in a friendly private conversation asked a lot of questions and after that little lesson started to actually listen. Because he was such a good sport about it and his ability to admit that he was wrong, I decided to reimburse him. After all I just wanted to teach him a lesson anyway.
After that he stayed in contact with me for as long as my “visit” to eve lasted and I bet he learned more in that time than he would have learned from any guide or scripted NPE.
Now whoever has followed this little story up to this point should not just point fingers at me of what kind of evil person I am, for taking advantage of a newbie like that. Let it sink in and reflect upon all the things that happened there. If you really think about that little story there are plenty of lessons to learn from it.