They did.
Exhibit a: Cheat-stix.
Now you can fly zee titan after the character creator and get bored in only 2 hours. Killing the game by 2 day old noobs with zee titans should bring much new players or something.
They fly zee titan and need new stuff after only 2 days - weeeeh.
Much success.
Exhibit b: The moon-conspiracy
Make moon-drills to make much gooodererererer moon-pooh.
Turns out only this one goon in a venture is mining moon-poo every 6 weeks. Now all players have to suffer the increased tech 2 price increase and sooper dooper carrier rat even more all day.
Exhibit c: Player count lower than ever
After the much success of the agency and the daily cheat-stick for noobs and not so noobs to do everything forever for free™ and the fobs and other not so good additions that should drive everyone to goons online, goons need more currency, much, much, much more currency.
Exhibit d: spam-errm citadel spam online
After the much success of spam- oops citadel on all the gates and wormholes and in warp between gates with many bubble traps to create more station vs player or svpppp where citadel spam is the new server versus player IWIN button, your latest city in space can now fight for you and you don’t need to anymore.
Place your citadel at any gate or wormholes and of course another 7000000 in between all the gates, so NOTHING can go wrong with your pve and svpppp station.
Spam your city on space today. No need to learn sooper complicated server versus player stuff - just press IWIN and become zee hero or something.
Exhibit e: Remote control server versus player IWIN machines
Make carrier and sooper doopers like Battlestar Galactica. Let your battlestar fight for you from 902346702845781379136479654 lightyears away in total safety and never risk a ship again. Just unleash your hounds and let them fight for you while you watch a strimm and become zee goodestestestest server versus player in zee world.
Don’t know how to fight more than one frigate?
Has new anti-frigates XL turret or exhibit f: haw we shouldn’t have done this
You know this problem? Your titan cannot hit zee frigates 
Now! Has anti-frigate gun 
For the more adventures bots that input broadcast 7000 titans but always wanted to shoot zee frigate, now you can and all you need to do it press FONE.
Join goons- ermm EVE naow and sponsor goons with your cash - they need it.