When you go to sell something the screen says your sell price is above or below the regional average.
How is that average computed??
I went to sell 100 missiles.
The lowest sale price the Market screen showed for my region was 194.
So I put in the sales price of 193.
It came back and said my price was 51% below the regional average.
With Jita being so dominant, and where most price discovery happens, best to just stick to price averages for The Forge and ignore the local region. Arguments could be made for ignoring this idea in the smaller hubs, Amarr, Hek/Rens, Dodixie.
It’s based on actually completed sales for the region in the last … crap, I don’t remember if the time span has been declared anywhere, and I’m not readily finding it. Anyway, it isn’t based on current ‘open’ orders but on what has actually sold - and this can be manipulated. Your best bet is to use this as an indication for what you should research for manual pricing vs selling to highest buy order - if the buy order price is wildly off regional average, either something is out of whack or nobody is really buying the item in that area.
Yes, it is hard to use as a guide. And of course you have to make prices competitive for where you are selling or buying. Since you mentioned missiles as an example, we’ll stick with that: Ammo prices tend to be higher in locations that have level four security agents, and very low in systems with out.
Prices for Ammo in those two different systems could be very far off the regional averages. If the region is not very populated, then the averages could be even more off. If you use the averages from the The Forge, then you can make a better choice than what the ‘regional average’ suggests.