There are plenty of reasons why ones would want to change its name.
I must point out though, that most of artists change their name from the first place already.
Rihanna, Jay’Z, Nicki Minaj, Pink, Lady Gaga, Adele, Katy Perry, Lil Wayne, Skrillex, Deadmau5, Eminem, etc…
That’s already something.
Then, and since i’ve aggreed to play the game, by comparing the uncomparable, if we state that ‘choosing an Eve Online game is comparable to choosing an artist name’, then i could give you 1 example of an artist name change :
Though, i have specificly mentionned writers pen name, because it happens a lot, and because it is the only type of artist that is comparable to an Eve Online players : you don’t give a ■■■■ about how this writter looks like, you only want to read what he or she has wrote. Singers, or Actors is less comparable since their face matters way more.
First, females wanted to be recognized as writer, not as ‘female writer’, so most of them used male pen names.
Second, depending on the publisher, or the subject, or the genre, the same writer would easily choose a different name.
All that said, we can at least agree again, i hope so, that we’re not artists, but gamers.
Our in-game names are not changing our real life fate in any case, even for the most famous among us.
And among tens of thousands of Eve Online players, ones cannot possibly remember all of them.
I’ll add that only a very few among us would use this feature to try to mess with others, which would be easily countered by tools (third party tools), other new features (search engine displaying old names) and restrictions (only one change per X years, or even lifetime).
The unique reason against this Name Change Certificate is a Principle reason.
Nothing less, nothing more.
The “reputation arguement” is irrelevant.