Here it goes:
1: Come up with some lore/mission that gives the player a bookmark to go and investigate and some mystical password/key. A world of carebear fluffiness lies ahead to be discovered and enjoyed!
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Player is presented with the opportunity to go in with his ship, but knowing nothing can come back. One-way WH lies ahead. Only podding oneself to home station will get you out / or clonejump if you built the infrastructure. But the player can shove in as much as he wants (ships/resources). Nothing out.
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Player can explore the WH (not much variation for possible systems - to spare developing effort at least to start; if profitable more can be developed).
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Player can start building structures, do missions (some lore NPC agents he can find or appear from time to time as events) – these things can be added later to keep people interested.
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Minecraft in Eve. You build stuff and battle NPC’s in anomalies. Hacking/archaeology sites give you blueprints for structures or other stuff to build and keep you immersed.
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Provide an option for players to buy their way through rewards (structures, upgrades) to keep CCP pockets happy and not affect the current Eve universe.
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Place stays safe haven safe as long as player doesn’t share the mystical password/key (to avoid unconsensual stuff from happening if probed at entry).
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Player can share the entry mystical password to others if he decides to make it a social experience. Obviously, he forfeits the safe haven as people will be people and ruin the fluffy experience. Not to fear, he can restart elsewhere.
Advantages:
- recruiting more players into the game that are more risk adverse and can learn their way and get used to the mechanics
- probably much larger pool of potential customers than current game can attract
- stable extra income for CCP so this game goes on being profitable
Risks:
- temporarily drawing people out from nullsec or other spaces to check this out and investing their attention to the newly found safe haven.
- Requiring more database space and computing power if it takes off. Eve subscriptions should cover this effort hopefully.