There is a large group for which ‘isk/hr’ truly is the deciding metric.
But whenever we talk about efficiency, we can’t talk only about the gain.
We also need to include the cost.
And what is a cost in ratting/mission running?
One cost can be time invested.
Personally, I think clicks per hour can also be a good cost-abstracting secondary metric,
at least approximating the mental and manual labor that is required.
For example, one active and fast player may run their L4s
- in a Marauder with faction ammo,
- and salvage on the other char in a Noctis.
For a mission with 50 targets, that will require approximately 50 clicks to target, 50 F1 presses to fire weapons on targets locked, plus repeats after reloading. Let’s say 10 reloads, 10 keypresses.
That’s 50+50+10 = 110 actions to kill a mission.
Plus on a Noctis:
dock to station, reship, undock, warp to mission, (4 actions)
50 clicks to target wrecks, 50 presses to activate the tractors, 50 presses to activate the salvagers. Then dock back to station (1 action).
155 actions to salvage a mission
In total, to kill and loot/salvage that mission, it takes the active time optimizing player
Another, more passive and slower player might use a T1 battleship with auto-targeting cruise missiles. Salvaging with drones and a Mobile Tractor Unit.
To kill the mission, this player needs only to activate their launchers, and not once per target, but once per reload. These missiles have lower damage, so we expect more reloads, let’s say 15 reloads, therefore 15 keypress actions. Surprisingly, that’s it.
Now to salvage the mission, the passive player deploys the MTU (cargo, rightclick, launch, 3 actions), then clicks “launch drones” and “salvage”, another 2 actions, that’s 5 actions for salvaging. Righclick, scoop, recall drones, dock. 4 actions to end the op.
The passive player achieved the same goal (mission killed, salvaged, op ended in station) with 15+5+4 = 24 actions.
Now, of course the active player completed the activity much faster, but the activity required their attention throughout the entire process, totaling 265 actions (and 2 ships), while the passive player did the same with just 24 actions, while being able to essentially be out-tabbed out of the game most of the time, doing anything else in the meantime.
Are we sure the active player in this case is more “effective”?
Like anything else in EvE (and life), there is no “best”, there’s only “best for a given purpose”.
If your purpose is to make isk the fastest way possible, then you optimize your activities for isk/hours. If your purpose is to have a chill experience, you might optimize to decrease the actions/hour.