Happy to chime in on this as this is something I’m heavily involved in.
Influencer campaigns come in many different forms, and it’s something we’ve been actively engaging in for well over a year.
Selection is something that we are very cautious of; a random run-of-the-mill variety streamer probably won’t have a great time going into EVE blind for a short time. As one of EVE’s first streamers, I’m acutely aware of the challenges the game offers. To that end, we have a very robust selection process for candidates using a variety of metrics and intangible qualities. We harden this process after every cycle to ensure we’re on the right path with our selection, and occasionally we experiment with ‘riskier’ talent just to make sure we’re not leaving anything on the table.
The notion that the potential streamers are thrown into the deep end, blind, with no assets is not the case at all.
I personally prepare information for streamers for each campaign, point them to community resources as well as our own, give them some SP in the form of training boost bundles, and in some cases give them bespoke training plans and ship fits such that they can jump straight into an activity with their limited time.
Sometimes we pair them with our amazing EVE Partners, with other influencers on the campaign, and even with actual CCP developers.
In the cases where these talents are going solo, it’s because they know their audience and they actively decide to. EVE is an old game, and former EVE players are spread far and wide through gaming communities. And if there’s one thing about EVE players - past and present - is they’re eager to help other people try EVE.