I’ve recently seen 2 new (at least to me) EVE ads on YouTube, about 25 seconds each.
They were literally just half a minute of artsy, abstract gobbledygook about “what it means to be a pilot” set to the backdrop of a cinematic angle of few different ships flying through space with no particular purpose, sometimes in formation.
There was no semblance of any actual gameplay being shown, or even described. Not a cannon shot going off, not a mining laser beam hitting a rock, not a shot of the market screen depicting commodity trading, nothing.
It was just like…
“The capsuleer is but a cherry blossom in the Ides of March, so vulnerable in the biting wind, yet about to bloom into the breathtaking opus of the expression of will…”
~5-second shot of a Vexor flying aimlessly through space~
“What drive, what desire, where does this path lead? The stars have lit the way, but now it is time to take up the torch.”
~two Kestrels in formation orbiting what seems to be a station~
“You see the truth with your inner eye. Fly safe, commander.”
~click here to download now~
…And I’m like…who the ■■■■ are they trying to attract with this ■■■■? Second-year media majors? Bro, this game is 99% either using it as a screensaver, or ganking those who do. Most of the people trying your game are watching this on their iPhones in bed in between their Hero Wars sessions; they don’t understand what any of these fancy words mean.