Link to r/eve discussion: Never though I’d say that someday, but ■■■■ you CCP, really. : Eve (reddit.com)
Short explanation: This is an in-game ad that pops up in the middle of your screen when you die as a new player.
This is probably one of the most shameful and counterproductive things CCP has done advertising the game, and that is saying something.
This basically tells brand new players who lack any context that their corvette/noobship is worth 5 dollars, and fixes that price in their mind. It basically turns off new players to the game by attaching a monetary price to loss, no matter how trivial.
It robs new players of the realization that most of their starter/low sp ships are cheap and disposable and something they should have fun with, and says “hey bud, no big deal! spend 5 dollars for a new ship!” There is no real contextualization in game at all for this. It simply betrays the game as EXTREMELY pay-2-win in appearance instead of teaching players the reality of loss by linking them to eve-uni, guides, etc.
Generally speaking, the amount of ads in game for new players is insane. Mining? Get a popup for an expert system, just drop a few bucks! Scanning? ANOTHER EXPERT SYSTEM, JUST A FEW MORE DOLLARS!
Lose your Ibis? Five dollars and you’re back!
Is this the message we’re really trying to send to new players?
In my mind this is the BDO/Pearl Abyss influence in full tilt, but I promise you this is NOT convincing new players to stay in the game. It brings EVE down to the level of mobile cash grab games.