This predatory marketing started before with the Plex ad after you lost your first ship… The ad suggested that you just need to buy Plex and become stronger and be able to take revenge on your killers.
Instead of good development (No, the recent mining and compression patch are not good development. They were planned as atrocious experiences that only violent player protest turned into something acceptable), good marketing and generally providing good experiences, CCP just quadruples down on more predatory practices to fleece everything from already suffering people.
The reddit post about this ad is fun to read. The biggest issue for me right now is that I don’t know who the CCP dev is that regurgitated these ads. It can’t be Rattati (I seriously hope so) but whoever is responsible for this in the marketing department (I seriously hope that it’s not an actual gameplay developer) never show their faces to the public. It’s clear why they are such big cowards, of course.
