Why bother adding new content the game and making people want to play and support further development when you can just make it harder to play the game and present real world money as a simple solution?
From a fairly new player perspective, I can say that being able to PLEX away a lost ship has made me more confident in taking risks. If I know that the Heron I’m flying can be replaced for 15 or 20 cents worth of real money, I don’t worry about losing it so much. Whether I ever actually need to use PLEX to replace a lost ship is almost beside the point. Just being able to makes a difference. Spending 5 bucks and getting a few dozen replacements makes it easier to play fearlessly.
I think the problem with the ad is the mention of revenge. The fact of the matter is that a brand new player will not be getting revenge on anyone, PC or NPC, by PLEXing the expense of a replacement ship. It doesn’t matter what ship you have if you lack the ability to fly it effectively.
When I first played EVE, before the dawn of PLEX, I seemed to be in a constant grind to keep myself in ships. I would mine in my free ship, finally earn enough to buy a modest industrial, lose it very quickly to rats or gankers, and be back where I started. I quit after a couple of weeks, because I wasn’t having fun. If I could have put a small amount of real money into replacing my industrials, I might have kept playing. I appreciate that some people like the grind, and will respond that if you don’t like losing everything then EVE isn’t for you. I disagree.
If the game wants to make sure that new players know that buying PLEX is a way to replace the ship they lost, that’s fine. I think that the pop up ad is a heavy handed way to do it, and that’s unfortunate. But telling new players that their purchase will let them buy a better ship and get revenge is terrible. It’s not true, and they’ll just end up losing the new ship, which can be replaced with something even better with more PLEX, which they will also lose, and around we go.
EVE has always been pay-to-play. You buy a sub, and maybe you buy other stuff like PLEX or cosmetics. However, EVE is not pay-to-win, and really can’t be. You can spend all the real money you want on ships and gear and injectors, but it won’t make you a competent pilot. This new ad makes it sound like it will, and that’s the really dangerous thing.
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This is a good new player perspective that I think balances both sides of things, so thanks for that. Welcome back to EVE!
You are of course free to do what you want with your CC, PLEX (or Aurum) has been on sale for many years.
What upsets most people is the ingame advertising of PLEX (or any other NES item) for cash and, to make matters worse, a misleading advice to spend rl money to replace losses, particularly after a loss. If they would advertise for a manual (if one existed) for EvE after the first loss, that would perhaps evoke a few smiles, but suggesting one can solve a wrong approach to the game via cash is something that will lead to loud and continuous protest against a marketing culture that clearly goes overboard.
Anyone’s confidence would be better served, I think, by helping them with how to deal with risk, where to find the relevant information and how to create a consistent income in EvE. One does not worry about ship loss if there’s enough ISK in the wallet, or at least a clear method to get some. People who do not want the grind can still buy plex, but my feeling is they don’t stay long in New Eden.
The advertisement misleads. It wants your money, feeding on frustration and inexperience. On top of that, it’s in one’s face, and anyone may wonder what’s next in this show of poor taste or understanding. The eve related websites and even the launcher advertise for plex, the client on the other hand is holy ground.
Talking to other players, joining a good corp, and reading are the things one needs to do to grow in this game, not plex to replace a ship loss early on, especially for alphas. A personal opinion, of course.
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THINK OF THE CHILDREN!
The same children we gank and shame. The same children we raged at CCP for allowing to have safe starter systems. The same children the people whose corps have a ship replacement policy tell to pull themselves up by their little noobie bootstraps.
And you wonder why CCP/PA is changing the game to make all you psychos leave.
Mr Epeen 
First of all, some people actually believe that coddling newbros is a bad thing. You might disagree with their logic, but they doesn’t mean that they don’t care about newbros.
Second, there has got to be an argumentative fallacy for what you’re trying to do. Person A from a particular demographic says proposition A, and person B from same demographic says proposition B, which seems to contradict that. Therefore, it is asserted that their demographic is a bunch of hypocrites, and/or we can dismiss the argument made by person A and/or B.
I see people with different political beliefs make that argument all the time in real life. So, I have to assume that there is an argumentative fallacy already named for this one, but will have to do a more thorough examination of lists of fallacies.
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I think we’re losing the thread here. This doesn’t have anything to do with ganking itself.
It has to do with the monetization of loss. These are entirely separate issues.
Not sure if Marketing is in the refusal or the denial stage of their grief after the first backlash on ingame advertising for cash. Apparently this one now pops up during character creation.
If anything, Marketing gave us the finger and invaded the user interface once again.
Not to mention that the message on the launcher today is a bit … defiant ?
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Eve Shadow Legends.
lol, they’re not even trying at this rate…
Trying to what?
It’s working as intended. Drive away entitled bittervets and attract whales. Though it does seem there’s more whining than quitting right now.
Mr Epeen 
Driving away bitter vets wont fix anything.
I know that. You know that.
But that’s neither here nor there and has nothing to do with what I posted.
If I state that the sun rises in the morning, I’m just saying what happens. Not whether it’s good or bad for the people whose lives it affects.
Mr Epeen
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I think CCP is done pretending that scrappy beta players are their target audience.
By peeling the chicken from around the new egg ? good plan
Ok captain obvious.
And to answer your question, they’re not even trying, as in:
They’ve completely let themselves go
zero shame
no fucks given
what you see is what your get
take it or leave it
etc …
LOL now it is obvious that they know that eve has no future and they want to milk as hard as posible if you look at tranquilty stats: 2 weeks ago max players 31k now 23k, new players 2 weeks ago 5000 per day now 17.
And now as many milking tactics as possible before all the people run out, and SP is the easiest thing to sell because it will mean nothing in a few months.
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Two weeks is not a trend. I bet you’re one of those people that uses weather to argue about climate. It was cold the last two weeks so global warming is a conspiracy theory.
Come on people. There’s plenty of legit behavior to work yourselves into a lather over without all this bombastic sky-is-fallling BS.
Mr Epeen
Well lets wait another month and compare then.
None so blind as those who refuse to see.
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That’s a good start.
Mr Epeen