Stop announcing content or ideas that aren’t 2-4 weeks from going live. All you do is kill motivation to log in and play the game. Knowing that a ‘mAjOr ExPaNsIoN’ is going to shake up very large niches in the game causes reluctance to engage in the current content. Any hype associated with the announcements dies off after 2 weeks at best. 2 Months out?? Did anyone at CCP take a basic Marketing or Business course at anything above a Jr High level??
As much as I loathe Apple and it’s fanboi zealot base, they announce a new phone (same as the last phone) and it’s one week before you can literally buy it and have it in your hand.
I’m gonna bet that Apple’s marketing team is superior and has many millions more invested into research on product roll-out timelines than CCP does.
But why would anyone want to take easily observable and FREE queues from a Trillion-Dollar company…?