To aspire to be a hero of Amarr is not uncommon. To dream of laurels and glory and conquest, these are easy and pleasant enough to imagine for most. And to be sure, heroes deserve the exaltation they receive.
But the preservation of the Empire, the service of God, and the duty of Reclamation demand harder things than enjoying endless victories and glories. They require sweat, blood, and tears freely given by the faithful. They require sacrifice.
To be a martyr is far harder than to be a hero. And that makes their celebration all the more important.