As a lot of you know, we recently had a login event where you could login and claim prizes in game every day. The login campaign lasted 18 days, from May 2nd to May 20th, and had 16 days of prizes which allowed you to miss “two days” of logins. The event two days ago, and CCP submitted a mass response to players submitting support tickets asking for prizes even though they didn’t log on in time. I understand CCP’s point on this, and I wouldn’t doubt that there were tons of people submitting tickets even though they missed days, or even most of the campaign, but I am here to try to plea with CCP and defend the players who missed out on the final prize of 1mil SP by just a few hours.
I want to start by my story first. I saw the login campaign happening and I managed to log in the first few days. I needed to go on a urgent out of town trip suddenly. I thought to myself “ay, no big deal, I will just log in the rest of the days and I get that sweet sweet 1mil sp on both of my omega accounts”. I login the rest of the days, and on the 17th day of the campaign I claim my prize, and see that I have 15 hours to claim my next prize. If you can only login once a day, then I missed my chance by 9 hours. My story isn’t that bad, 9 hours is a lot, but the thing that angered me is others I know missed their chance by as low as 2 hours. CCP, at least to my understanding, didn’t bother filtering through the support tickets and helping the people who missed it by a hair, and just submitted a mass response saying “you didn’t follow the rules, you lose”.
Now, you may be asking, why am I and others “crying” about missing out on it even though it was our fault? Well, I would be siding with those people, agreeing that CCP had no control over what days you missed therefore cannot reimburse the prizes, but it was actually CCP’s fault that tons of people missed their chances by a few hours, because of false advertising.
Based on the advertizing I saw, nowhere where CCP promoted the event did it say that the event would end at downtime and not at the end of the day. Typically, when a company creates a event, such as a sale, they say it last from date A to date B. Simple enough, but that’s the thing that CCP did wrong and what hurt most people. When a company does this, they mean that the sale starts from 00:00 (or 12:00 am) on date A and ends at 23:59 (11:59 pm) on date B, or as soon as date B turns to the next day. For example, the event lasted from May 2nd to May 20th, therefor the event should have lasted from 00:00 on May 2nd to 23:59 on May 20th, or 00:00 on the 21st. Ending it at downtime makes no sense from a business perspective. Instead of ending it at a normal time for a business event they ended it at downtime. It’s like having a coupon that last from July 9-12 and it ending on 11:00 am on the 12th, to be honest, it doesn’t make much sense at all, but please correct me if I am wrong.
In short, CCP falsely advertised their campaign causing their customers to miss out on a huge opportunity even though they “played by the rules”. So please CCP, if you made a mistake that hurt your customers, please try to correct it.