Well, they did try to innovate though no where in the right directions.
Dust was made for console, it should have been a regular PC game with a lot more and intricate ties to Eve, would have been greatly more successful.
Valkyrie, as well. If they made it a PC game right off the bat instead of VR and strongly tied it to Eve, at least PVE side (for example, instead of spending countless hours ratting in High Sec, a player could do that from within Valkyrie and then receive rewards in Eve), this sort of stuff would have made it far more sucessful.
Etc. etc. In general, I feel VR is just no where near where it needs to be technologically. I tried out my cousins Oculus and a friends HTC and neither was up to my specs. Both were uncomfortable to wear/use for long periods of time, gave me headaches, etc. And I am not alone in this, there are a ton of people like me and many switch back to plain PC gaming and go back to their monitors with their VR sets sitting on the side gathering dust. When these issues get resolved, which may be about a decade or so, and VR becomes mainstream instead of gaming on a monitor, or is at least at 50/50 and climbing, THEN develop and launch VR titles.
If they want to get serious, they need to add to the eve universe, tie it in in various ways and make it a plain, but modern PC game with full 4k support, UI element scaling, particles and various settings, etc. etc. before they jump into VR.
At the same time they have to do something or they will die out. Eve is a sinking ship. Its got a lot of time before it sinks completely, (I mean even EQ1 is still running and profitable but is it still a good game in comparison with what is now on the market ?), but in its current state of ever increasing power creep in various forms (cap and citadel spam, financial/isk, skill/trainign time, etc.), most of which is plainly visible in null sec, and the widening gap between new / vet players due to this powercreep.
Every time CCP does something to help out new players, they offset it by increasing the top end of powercreep thus the players get turned off from the game as there is no hope of ever catching up, or if there is, its so expensive or time consuming its vastly unnatainable.
So this way or that way, they have to launch some new products. If it is an Eve 2.0 type product, I would hope it becomes more modernized from teh ground up and operates on different principles then this game. It will also have to compete with the likes of Star Citizen and by that time Elite Dangerous 3 (as those devs are pretty fast).
They might as well try and go out swinging instead of just going down. If it fails, it fails, at least they gave it a shot. But hopefully it will work.