I posted this on Reddit and I’m reposting it here in the hopes that someone at CCP reads it with an open mind.
I’m writing this post as a follow up to the adjustment of Omega prices in non USD regions a few months ago. In retrospect I have some thoughts regarding the price of an Omega subscription in general.
Taking into consideration the current state of online games and the amount of valuable play time that Eve offers your average player in the first year of their Eve career, I think that Omega is overpriced. Here are my reasons:
From the perspective of a relatively new player in Eve your early game experience consists of a lot of waiting for skills to train or spending real money to inject skills. I’m going to ignore skill injectors as a factor for early game fun because I see those as optional and should not be considered essential.
Another factor is Eve’s strange culture that encourages Omega alts. This means that most guides recommend paying for multiple accounts from very early on. No other MMO that I’m aware of encourages, or even allows multi-boxing to the extent that Eve does.
From my experience, most people that seem to not have an issue with Omega pricing are people who have been playing for so long that they have the ability to Plex for ISK. This is really not an option for your average adult player in the first year or two of game play.
For me, I was paying the equivalent of about $8-$10 dollars in my local currency on Steam before the adjustment. Considering that most of my time was spent maintaining my Skill queue and then playing for many hours on the weekend only, this seemed like ideal value. I also look at Eve’s monetization structure and see a lot of alternative revenue streams for CCP that most other subscription based MMOs don’t have. This adds to the impression that your Omega price is too high. I don’t pretend to have insight to how much you make off each stream but I ask you to evaluate this internally and consider how your Omega pricing is effecting new player retention.
I also want to mention that as someone playing from a third world economy Eve is a great MMO because it is less effected by latency and runs better on cheaper computers than many other MMOs. This should not be underestimated as a factor for bringing in fair money from developing countries. However, long term affordability becomes a large factor in those communities. A little bit of targeted online marketing with a lowered Omega price in developing countries could bring you a lot of new players. To clarify though I am not suggesting only lowering the Omega price in some regions. I believe the game would benefit from a global adjustment to come in line with the value given in most other MMOs today.
I truly enjoy all the aspects of Eve that I have experienced and want to see this game do well. I see thread after thread on Reddit of people calling it a dead and dying game and I hate to see those sentiments. I’d like to see CCP consider the following to encourage better new player retention:
Lower the one month Omega price to $10 with discounts for longer subscriptions bringing it down to around $8. Alternatively follow what games like ESO and SWTOR do and include a nominal amount of Plex with your subscription every month, perhaps 200 a month or so. This would add value and also perhaps help with the rampant inflation of Plex prices in game. Do not adjust your Plex price and do not change the amount of Plex needed for Omega. CCP makes more profit from a person who Plexes using ISK than someone who has a 3 month sub. People who have established themselves in game to Plex with ISK on multiple accounts will likely continue to do so and players who cannot do this will be more likely to keep playing until they can. Between Skin sales, Plex Omega sales and skill extractor sales I would imagine that your bottom line will not be harmed much in the short term and that bringing in and keeping newer players would translate into greater profitability in the long term.
Please consider my rambling thoughts with the good will that they are intended. From a person in a third world country that loves your game and wants to see it continue to succeed.
If CCP responded to this thread that would be amazing and I’d love to answer any further questions anyone that CCP might have. To those that have read this far I thank you. o7
Edit: Changed 1 point for clarity.