To all wondering why mining… Let’s see… What happens in winter… Oh wait… Moon mining becomes active mining.
So CCP is trying to help nul and low with this as well. By getting new players into combat and mining with these, they start getting new players ready to help with moon mining.
Now if I were part of the recruitment branch of any larger alliance, I would be forming teams and a plan on how to use these sites to recruit new players prior to moon mining changes and even after. Send in some nice bets who can help and build up a repor with the new players, may be stage some ships near newbie starting systems to hand out to help get started. It would be A very good way to bring new players in.