I think it would be great if the developers started holding contests every three months among the players, the theme of which would be creativity and the prizes for it would be in-game rewards. Example
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a video or comic book describing one or another funny\sad\ meme story of a player or corps life in eve
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a song or poem dedicated to LOR of Eve - one faction or another in the game
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an interesting idea that can be included in Eve’s LOR or included as a quest in the game or game mechanics
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writing a book or a story about Eve - in video or text
-encouragement of you tube channels, websites, bloggers wich give community news about existing stuff happening in Eve - intrigues, investigations, betrayals, dramas and alliances
etc. -
this would give greater engagement and interest to existing players.
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advertising for the game - to attract new players and free media advertising