Welcome to politics. Just because somethingâs true, that doesnât mean anyone cares. Appearancesâwhat people see, what people think they seeâmatters far more than whatâs true.
âWeâre not here to ruin life. Weâre here to ruin your life.â
That statement, or one very close to it, gets thrown at Goonswarm all the time. It gets hurled in our faces as the words of our CEO, and it was. Thirteen years ago.
That CEO isnât even in the organization anymore. Heâs retired, popped back up to join our enemies in attacking us three years ago, and retired again. Weâve undergone two periods of âCultural Revolutionâ in the decade-and-almost-a-half since he said those words. Weâve completely altered the way we operate, the way our coalition is organized, and the way we recruit. A large number of people who were in the alliance when those words were spoken have nothing but hate and contempt for what the alliance has become, and accuse us regularly of having nothing in common with who we were when those words were spoken. Theyâre not completely wrong. Itâs been thirteen years. People grow the hell up.
And yet, we still get those words thrown in our faces.
We accept that. Itâs inevitable. People see âGoonswarmâ and they know what they âknowâ. No amount of truth or fact will change that. Ever.
Similarly, the truth doesnât much matter for Ramijozana. Oh, sure, thereâs a baseline of âwhat actually happened and what we can demonstrate would have happened if the charges were trueâ that you can base your arguments on when trying to convince people. But what you do now will very much be seen in light of what people think they âknowâ about you.
If theyâre prone to think your Clan is suspect, theyâll take it as confirmation. If theyâre prone to give your Clan a chance, theyâll see it as you showing an open-mind and giving people a chance. People judge what they see based entirely on what they expect to see. The human brain is a pattern-matching engine, and it doesnât matter if the patternâs real or not. Only if it fits expectations.
And if it doesnât? It will. The brain will find a way to make it fit expectations.
You canât base your actions on what others will think⌠but as a leader, as someone who represents others, even if only in the public awareness, you can never be unaware of it.