The upcoming Skilling is Just a Means of Communication event will be providing skill points as a reward for PvP kills. This seemingly presents a conundrum for a certain slice of players (or characters) who do not generally, or ever, willingly engage in PvP combat.
While on the surface, it appears to be a slam-dunk of an event, it has the potential to leave a good group of the characters in the cold. Since the rules regarding receiving credit and being awarded the skill points have not yet been made public, I would suggest that these playstyles be taken into account.
The scenario impacting me directly is the membership of my main character in Signal Cartel, a well-known group of players who have adopted a credo of community service and non-aggression. This means that characters bearing the Signal Cartel tag are barred from intentionally, through action or inaction, creating a PvP combat scenario. Once a Signaleer has been engaged, while in the course of their regular activities, if they truly did not intentionally allow the combat scenario to emerge, then returning fire is considered appropriate, and is not restricted, until such time as there is no longer an immediate threat.
Obviously, this could potentially prevent characters in this corporation from taking part in this event, but in this case, the rules may allow for that to not be true. Signaleers are not barred from engaging in PvP combat internally within the corporation. Therefore, as long as in-corp kills are valid for credit, this will absolutely not create an issue for this group. However, other groups may have other characteristics, we may simply be referring to a group of players that consists a demographic not bounded by a corporation, a group of players that will choose for other reasons some other non-aggressive form of gameplay, and there may be ways within the event credit system to accommodate these playstyles as well.
In short, I am hoping that this event not only provides vitality to PvP combat throughout the game, but also considers those who may not be the primary beneficiaries of such gameplay.