My corporation attempted to do this and it worked for a while but eventually people stopped going on fleets. Even free ■■■■ isn’t good enough. People find the act of work rewarding in itself and I suppose by taking away the need to be engaged outside of PVP we robbed them of motivation to be engaged with EVE as an MMO.
So be careful with this “free stuff” argument, it backfired on us it, it will backfire on CCP too.