I think people where actually excited about dust and the integration into Eve. It was unique, it matched the theme of the single universe which made eve appear real and not just like all the other sharted games out there.
They could have iterated on that, there was a ton of potential.
Then they locked it to the PS3… that is when they killed the whole thing…
And what are they doing now.? Instead of their own unique things and grand visions, they case the VR hype with simple games that will be forgotten in two years and rebuild EVE into a space pixel online shop.