As I mentioned in a related thread, I have lost money buying Plex from Steam as the plex never arrived in my plex vault.
This happened to me once before and I got no refund and Steam customer service was useless. And I am not the only one and have read many complaints about this issue. Nothing about a game will hurt its reputation more than a consumer’s evaporated money. This is very bad for EVE, especially as Steam is such a massive gaming portal where people learn about EVE for the first time.
Also, looking at Steam’s EVE Online discussion page I see in the Accounts and Billing FAQ a pinned post from CCP alpha that is four years old and badly in need of an update. In particular the ability to buy plex from CCP using Steam Wallet Funds needs to be put in there. Also it incorrectly states that EVE subscriptions cannot be bought from Steam. This has changed if I am not mistaken. And now people are complaining about that too because they don’t give your existing character Omega time. They give you an all new Omega character.
Since plex can now be bought directly from CCP using Steam Wallet Funds, I suggest withdrawing the ability of Steam to carry plex in its store. People see plex there and think they can directly transfer it to a pre-existing, non-Steam account. From there they may start an alpha clone through EVE, then go back and buy plex only to find they cannot get it or even get a refund. And other bad scenarios too. This will do nothing but rob EVE of customers.
I cannot even write a review on Steam on its listing of plex which means customers can not be warned nor guided to the safer and more preferable option of getting plex directly from CCP Steam is just not allowing such reviews to be published.
All this means that Steam is making money at the expense of EVE’s reputation and harming CCP sales.