It’s a cash grab, duh. Wait until they start selling Vanguard packs in their store and you’ll understand.
There are already excellent extraction shooters on the market. CCP is simply trying to capitalize on the craze before it goes away. Just like with other meme trends like NFTs and crypto, they’re trying to hop up from the crowd and yell “hey, we’re doing it too!” but are always a day late and a dollar short.
I think the only way they’ll be able to pull this off is if they somehow manage to handle the cheating problem that infests this genre and makes games like Tarkov virtually unplayable. But since the most reliable method of combating cheaters is active community server administration, and CCP’s system is going to be centralized, I just don’t see it happening.