"Wreck Their Dream" Makes New Players Leave

It does help… why couldn’t you come up with something similar instead of telling me what I already knew?
And I apologize if I hurt your feelings, I’m a harsh person and won’t apologize for it.

Agreed. But I don’t like wasting my time with nothing to show for, that’s boring as well.

1 Like

I am of the opinion that the more honest the advertising is about the nature of EVE (in this case: it clearly presents EVE as a competitive game where you can destroy the hard work of other players - and logically, they too can destroy your hard work) the better for EVE - as it reduces the number of people who think EVE is a different game and leave when they find out how wrong their expectations were. As another player noted, honest advertising is bad for new player acquisition rates (because players have a clear expectation of the game, those who are averse to EVE’s actual mechanics and environment never sign up) and good for new player retention rates (more of the players who join, stay, because they already knew what they were getting in to). It has minimal effect on long term total player volume - because the players who are put off by the advertisement would have very likely quit EVE anyway when they discovered that they are not guaranteed to be the predator at all times.

I’d rather CCP be honest about the game than try to make it look like it is something different and cause people to waste their time finding out the game doesn’t deliver what they are interested in.

1 Like

That’s great. So you don’t think that CCP saying “Wreck their dream” has an adverse influence to Player Retention?

Eve is a harsh environment. There’s always someone out to upset the apple cart.

But that’s not necessarily a bad thing.

Loses mean something which means there are always stakes. Which means decisions matter. That’s the biggest appeal for me.

For someone that wants to do industry you biggest risk will probably be moving your goods from where you make to where you sell. For new players it’s often tempting to do that move yourself……… but that’s risk. Much better to pay someone to move it for you. Set proper collateral and then even if the goods are lost in transit you don’t lose out. It comes at a cost……. But it stops someone ruining YOUR game.

In short. There are risks everywhere but as you learn the game, those risks can be managed and be tolerable.

So you don’t think that has adverse effects on Player Retention or you do think it has and “OH Well” ?

I think you are conflating player attraction (getting people to try the game) and player retention (players who have tried the game deciding to stick around).

Honest advertising, like ‘wreck their dreams’, decreases attraction of players who would be unlikely to thrive in EVE. It has no impact on retention of players, because it’s an advertisement - nobody stays in the game because of the advertising CCP is doing. However, because the advertisement discouraged a subset of players, those players are no longer joining only to immediately leave when they learn EVE is a harsh dog-eat-dog world, so retention rates are higher than they would be if those players had not been dissuaded by the honest advertisement.

2 Likes

Agree.

The worst dishonesty they’ve done of late is the reversal from “SP means practically nothing” to “SP is everything”. Because…well… there’s money to made.

Worse still are all the CCP simps that spent years telling newbs not to whine about having less SP than them have now fallen right in line with the new narrative. “Just buy SP little newbies”, they’re now preaching. “You’ll be just like us vets”.

SMH

Mr Epeen :sunglasses:

So is it fair to say that because CCP advertises honestly that leads to player numbers being as low as they are nowadays? Low numbers of players that may stick to the game…?
Are you saying that low player numbers is ok with CCP?

Agreed… and the CSM simps too.

It undoubtedly effects player retention. But not as directly as you think.

CCP have said a few times that players that lose a ship early on are MORE LIKELY to engage more with the game. There isn’t really any publicallly available evidence of that though. But I can see how that sets expectations early and therefore the player is less likely to be surprised moving forward.

Where I think the problem lies is players who have been in game a few months and for various reasons have had no hassle from any other players. As a result they start bling fitting ships and assuming they are safe and assume that’s the status quo. So when they do get blown up the feeling of loss is much greater and we get the rage quit.

You however already have an advantage. You already know it’s dangerous . So you can plan accordingly.

It’s easy to thrive in eve if you understand the threat and take action to avoid it

1 Like

You are twisting my words. That’s rude.

I said that retention rate of players is higher when advertising is honest, because the players who join have realistic expectations of what EVE is. When player expectations and experience align, players remain in the game.

You have repeatedly stated that you are only covering new players here, so I will not remark on veteran player retention as that is off-topic per your own posts.

1 Like

F me… someone who thinks on this forum! Breath of fresh air.

I seriously doubt that but I have no numbers to show it

What d’ya know, they have no numbers either, lol

No surprise and, most importantly, no illusions.

I understand that, unfortunately, ship loss and loss of players is beyond the preview of this thread.

Yes. What I’m saying is, it doesn’t make me want to play, knowing that all efforts = someone who will “Wreck” ly dream, that kind of sh!tty to me.

As a “new player” you seem particularly aggrieved at the CSM. What’s that about?

2 Likes

No need to be a vet to be aware of how crappy the CSM is, I can read and I do it a lot.

2 Likes

O, didn’t mean to. Sorry.

1 Like

Putting that in quotes says I’m not a new player… that’s suggesting I’m lying. FYI I don’t appreciate being called a liar.

And that’s my point. If CCP is honest about the game up front, you can decide without having to play if that is something you are OK with risking. If you are not, then you save yourself time and stress trying the game only to learn that it has gameplay you do not care for.

I feel CCP has moved away from honest advertising and is trying to appeal to a wider audience in an effort to up their new player acquisition numbers, without caring about new player retention numbers. ‘Hiding’ the nature of EVE is only going to end with frustration on the part of the players who wouldn’t have joined EVE in the first place had CCP used honest advertising - but I suspect all CCP cares about is geting a portion of those players to spend money before they learn their expectations are out of sync with the reality of EVE.

1 Like

So do you or do you not agree that it hurts Player Retention?

There is a big difference between not publishing numbers and not having numbers. CCP have the data and make decisions about the game accordingly. We can only speculate based on what limited information we are given.

I don’t think the collective wisdom of the forum is going to change your mind about the game. You will either want to play or you won’t. It’s your decision.

1 Like