That’s not the alternative. We don’t have an issue with monetization in general, and much of the current monetization, whether it’s plex or cosmetics, is fine. I have an issue with the SP sales, but not as big of an issue as I do with them selling fitted ships.
They do not have to do this. Their financials are not that bad. They’re still bringing in $15+ million a quarter, and the trend is stable. That’s why PA bought them, they are a steady revenue producer. As noted before and as I’ve been saying forever, there is a lot of money being actively left on the table because CCP won’t focus on providing existing players with monetized things they want, rather than focusing all their energy on conversion rates of FTP to paid new players.
Yes, this is that big of an issue. This issue is one small stutterstep removed from gold ammo. That’s why we went this route. Trust me, I wouldn’t have wasted my time on this if I thought this wasn’t that important. We have seen the trajectory of monetization, and they have crossed the line. We needed to hit hard and fast to make it clear they were going too far, if only to stop us from ever getting to gold ammo. That was where this was headed. If a retriever is okay, why not a skiff? Why not a caracal? Why not a Megathron? Why not a Naglfar? It doesn’t stop. And if you use a modified but-the-children argument, which is all “this is to benefit new players” really is, they can justify all kinds of game breaking stuff.
We would not be doing our jobs if we let this go, and given the overwhelming support for the letter compared to those who think what CCP is doing is fine, I think we made the right call.