Long ago, CCP acquired the Intellectual Property (IP) rights to White Wolf publishing. White Wolf was know for the Vampire Masquerade games (thing dungeons and dragons but you play as a vampire.
CCP wanted to expand beyond EVE and have other games to broaden their portfolio. They wanted to make a World of Darkness MMO based on this IP. Players would take the role of vampires and such, and given CCP’s fairly unique stance on MMOs, people were intrigued.
CCP used EVE as a bit of a test bed for part of the WoD MMO. They created captain’s quarters allowing the capsuliers a place to walk around.
Unfortunatly, the idea was not extended beyond the captain’s quarters and even that was recently pulled. As for the MMO, it never made it out of vaporware. The IP was sold off and many people complained the whole time, viewing it as CCP not staying focused.
Did I miss anything?