Alphas serve three purposes, with only one of them being an extended demo.
The second reason is similar, but it’s to allow people to return to EvE without a $15 investment to to check things out again. Especially since EvE doesn’t do traditional expansions.
The third reason is due to the nature of the game. PLAYERS are the content for other players - regardless of payment level. An empty EvE won’t entice anyone to join our community. Empty markets won’t buy your rocks. Empty systems have no one to explode. Empty forums don’t have discussions.
–Gadget accepts Alphas