Some players would prefer to pay to have a fun balanced game and would not pay to play an unfair game where players can pay for cheats.
‘Pay for cheats’ would likely cause some players to stop playing, myself included.
Because of the likely consequence of a shrinking payerbase it’s a bad assumption to think that the addition of ‘pay for cheats’ results in more profits for CCP.
Not only would it destroy game balance, it could also very well result in less profit.