So your point has morphed from
to “I saw an ad that said it was a PvP game 15 years ago”. The point has already been made that some trailer videos mention this, usually older ones. It’s just not what EVE is actually advertised as, according to the label on their own website:
"EVE Online is a community-driven spaceship MMORPG where players can play free, choosing their own path from countless options.
Experience space exploration, immense PvP and PvE battles and a thriving player economy in an ever-expanding sandbox.
Participate in many in-game professions and activities, including war, politics, piracy, trading, and exploration, across 7,000 star systems with hundreds of thousands of other players."
You’ll note that PvP is referred as “immense PvP battles” which certainly sounds more like the region wars that some MMORPGs have, and “piracy” is included in a list down near the bottom.
The point being that your average MMORPG player looking for something new isn’t going to pick up from that description that he can to be ganked anywhere at any time in the game. Nor is that point made clear (or even referred to, really) during the NPE. So it’s not surprising that new players aren’t all that aware of it.
In fact, the biggest loss of “new players” (according to CCP) occurs after they sign up for an EVE account, but before they ever even log in. About 50% of potential players are lost there. Hard to tell why, but I wouldn’t be surprised if those players were using the longish download time to google EVE, and seeing what other players had to say about it. Once they get a clearer picture, they’re gone.